FORD now at afFORDable price!!

On 26th June 2013, Ford India launched its much-awaited compact sports utility vehicle-EcoSport at a starting price of Rs.5.59 lakhs( GBP £6,200) Renault Duster, its direct competitive retails at Rs.7.99 lakh (GBP £8,890)onwards.

The company officially launched the EcoSport keeping upto its commitment of delivering a stunning-looking product that packs in outstanding value for Indian customers. Indian consumers will have the power of choice with a wide selection of 10 variants across four trims, three fuel efficient engine options in manual and a petrol automatic and seven colours.

Ford India president & MD Joginder Singh was confident on its success based on its aggressive pricing. They are offering a very compelling price and offering the best of global design and technology to the Indian customers. EcoSport dubbed as an urban eccentric SUV would be cheaper than its closest Indian rivals Maruti Dzire, Honda Amaze and Mahindra Vibe, compact sedan and the existing SUV segments.

Around 40,000-50000 units are expected to be sold this year and more such launches to happen in this price range in the next 6-12 months. Mr.Puneet Gupta, principal analyst, India Automotive at IHS, a global consultancy says “Compact SUV segments are going to explode by 300% by 2020”.

FORD ECOSPORT deliveries commence in Bengaluru:

Many families became the proud owner as they took delivery of their brand new Ford Eco Sport at Ford India dealerships Metro Ford and Cauvery Ford respectively.

Mr.Joginder singh during the launch of Ford EcoSport!

Mr.Joginder singh during the launch of Ford EcoSport!

Joginder Singh, president and managing director, Ford India said, “It’s a great day today as our most awaited Urban SUV, the Ford EcoSport is getting delivered to our customers here in Bengaluru. We are very happy to see the phenomenal response of customers since its launch.
EcoSport sets new standards in India’s SUV industry classification through its design, development and sensible value proposition.
With the launch of the EcoSport we stand true to our commitment to offer India the best of Ford”.

Ford EcoSport’s Smart pricing would certainly attract wider range of customers. Its practical, efficient, reliable and attractive and is sure to DRIVE people crazy!!

Sharanya Bharathwaj

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