Luxury auto industry focuses on Indian market
The luxury car market in India has shown a significant growth in the past few years and it has touched around $8.5 billion with a growth rate of 25-30% in 2013. This year, we are going to see more number of launches from the luxury car manufacturers.
A luxury car is styled to give comfort and satisfaction to its owner. In fact, India represents one of the world’s largest automobile industries.
Compared to last year, this year we are going to see more improvement in the luxury car market as the industry is focusing more towards Indian market. The luxury car manufacturers are planning new launches and facelifts during 2014.
Hyundai is likely to launch three new cars, Sedan of the Hyundai Grand, the proposed multipurpose vehicle (MPV) and the refreshed new Santro.
Maruti Suzuki is also looking forward to launch face-lifted version of Swift, SX4 and Dzire.
Besides these, even Honda, Datsun, Tata Motors are among the few luxury car manufacturers who are planning to launch their new cars.
Out of all the companies, Mercedes Benz could be the first to launch its new model this year, the new S-Class, which will be loaded with new technology and will be one of the biggest launch of the company.
Mercedes Benz India Managing Director and CEO, Eberhard Kern, said, ” 2013 was the most successful year for Mercedes Benz in India. Our sales grew by 32 per cent in 2013 as compared to previous year. In 2014, we are aiming at double digit growth”.
Even Tata Motors will be coming up with many changes in Vista and Nano. It will also launch new Vista and Manza this year.
BMW is planning a slew of new launches, the new X5, 3GT and MINI. Porsche will be launching the new Mecan and Mecan Turbo later this year.
Among the big launches will be the Datsun, which is the all-new brand and is going to make its debut worldwide, along with India, this year. Its first launch will be the Datson Go, which is designed for Indian roads.