Tata Motors unleashes Jaguar in UK creating history

Tata Motors recently added a new milestone in its history Jaguar Land Rover’s Solihull Manufacturing Plant beginning the production of the all-new Jaguar XE at the facility. This finally marks the addition of the Jaguar brand to the plant and the official opening of its state-of-the-art 500 million pounds ‘factory within a factory’.

Tata motors has made automotive history in Britain with the launch of Jaguar’s newest model XE, an entry-level luxury saloon car, at its factory in the West Midlands in England.

The XE, dubbed the ‘Baby Jag’ for its compact size, is not the only Jaguar that will be made at the new Solihull unit. The F-Pace, unveiled earlier this year, will also be built at the new unit from next year.

In its 70 years, the Solihull factory has been home to the Land Rover brand and is famous for the production some of the most iconic cars in automotive history. The Jaguar brand’s arrival to Solihull is the latest amongst the significant developments for the site – its production has almost trebled and the workforce has doubled in just 5 years. In 2010, the Solihull plant, which started operations building aircraft engines during World War II, was in danger of closure.

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About the 500 million pounds ‘factory within a factory’ – it is the largest single investment in the Solihull plant in its 70 year history and comprises a new body shop, and trim and final facilities. Furthermore, 55 UK based suppliers have been awarded £4bn in contracts to support the introduction of the new Jaguar model.

Jaguar Land Rover PLC is a British premium automaker headquartered in Whitley, Coventry, United Kingdom, and has been a wholly owned subsidiary of Tata Motors since June 2008, when it was acquired from Ford Motor Company. Its principal activity is the development, manufacture and sale of Jaguar luxury and sports cars and Land Rover premium four-wheel-drive vehicles. It also owns the currently dormant Daimler, Lanchester, and Rover brands.

Jaguar Land Rover has two design centres and three assembly plants in the UK. Under Tata ownership, Jaguar Land Rover has launched new vehicles including the Range Rover Evoque, Jaguar F-Type, the Jaguar XF, the latest Jaguar XJ the second-generation Range Rover Sport, the fourth-generation Land Rover Discovery, and the fourth-generation Range Rover.

Sharanya Bharathwaj

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